How successful is email marketing?

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What is email marketing?

When it comes to generating and converting potential clients, email marketing is a highly effective approach.

Latest trends show that despite the rise and importance of mobile messengers and messaging apps, almost 61% of potential clients prefer ease of interaction with brands through email. This preference extends to different gender and age groups.

What is email marketing?

Large companies today use different service providers to send automated, personalized marketing messages containing brand promotions and news through email. From weekly newsletters and promotional notifications to customer survey forms and event invitations, the options this form of communication offers are numerous.

Globally, an astonishing 87% of B2B and 79% of B2C businesses use email as a channel for content distribution.

Are you fully utilizing email marketing services for the growth and promotion of your business?

Advantages of e-mail marketing:

  • Real-time client acquisition
  • Sending detailed information
  • Building credibility
  • Saving time and budget
  • Increasing brand recognition
  • Increasing traffic to the website
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Regular contact with customers and communication in the right way leads to increased sales and brand value. E-mail marketing allows you to be always with your customers in a fast and efficient way.