Quantitative and qualitative research
Be aware of what potential customers think about you at any moment!
With the help of qualitative and quantitative research, you will be able to find out the habits of your potential clients, the most suitable ways of communication and platforms to approach them and achieve successful communication. Research is the best way to keep track of how your brand perception changes in the eyes of consumers over a certain period of time and adjust communication based on that.
Taking into account the needs of your business, we will suggest the best research model and explain the procedure.
Quantitative research - Find out how the entire population perceives your brand.
If you want to analyze the effects of your campaign on a wider population and have results expressed in numbers and rankings, then this type of research is the best choice. Quantitative research offers a large number of useful data that can be used to improve the overall business. However, it is important to be carried out by sociologists, psychologists, and statisticians to ensure that the data is relevant. The three critical moments are a well-defined questionnaire, determination of a sample at a certain population level, and analysis of the results obtained.
There are several ways to collect quantitative data. The ones we apply are:
- Field research conducted by an interviewer
- Telephone survey
- Online survey
Qualitative Research - Get deeper analysis and detailed explanations.
This research is conducted when we want to understand how certain social groups view your business's past or future moves, but on a deeper, psychological level. The basic question that is asked and for which a detailed answer is expected is "Why?".
Qualitative research requires a smaller number of respondents compared to quantitative research, but they undergo more detailed examination for the given topic. In this way, a broader picture is obtained in understanding a certain phenomenon.
This research is conducted when we want to understand how certain social groups view your business's past or future moves, but on a deeper, psychological level. The basic question that is asked and for which a detailed answer is expected is "Why?". Qualitative research requires a smaller number of respondents compared to quantitative research, but they undergo more detailed examination for the given topic. In this way, a broader picture is obtained in understanding a certain phenomenon. Depending on the data needed, one of the methods of this research is chosen. Three of the main qualitative research methods we implement are:
- In-depth interviews
- Mystery shopper
- Focus groups
